The Jagodina Library representatives attended the workshop “Social and Internet Marketing“ within the ERSTE Foundation NGO Academy. The workshop was held at the Vern University of Applied Sciences in Zagreb. The lecturer was Miroslav Varga, the Internet specialist for online marketing, statistical analysis and data mining. He is the manager and online marketing lecturer in several schools and institutions. He is an expert for online marketing, especially Google AdWords and Google Analytics play-toys.
Google AdWords campaigns, YouTube and Facebook advertising were discussed through examples of good practice. The Jagodina Library team worked on the Google AdWords campaign for the website Agricultural Libraries – AgroLib.